Turn AI adoption into a growth opportunity
Your customers want the productivity benefits of generative AI (GenAI), but many are unsure how to move forward safely. Be their trusted guide. Barracuda AI Security gives MSPs a practical, multi-tenant way to help customers see the AI already in use across their businesses, guide them toward safe AI tools and accelerate adoption, while creating new managed service opportunities and recurring revenue.
The MSP opportunity
Your customers are asking you to make AI safe
Businesses are approaching AI at very different speeds — some racing ahead, others moving cautiously and many holding back out of concern — but nearly all are struggling to govern it securely as adoption grows.
The challenge is that most AI security and governance tools were built for large enterprises, not the businesses MSPs serve. That gap is your opportunity to become the AI enablement leader your customers need.
AI is already everywhere in their businesses
Employees are using GenAI to work faster, often before any policy is in place. Customers need a partner who can show them what’s in use and help them guide it safely.
Enterprise tools don’t fit their economics
AI governance and data security tools are priced, packaged and staffed for large enterprises — with minimums and separate procurement cycles that favor big deployments, not the customers you serve.
Insurers and auditors now ask for proof
AI governance is becoming part of cyber insurance renewal and audit conversations. Customers increasingly need evidence of controls, not just assurances that a policy exists.
This is more than a security capability — it’s a service-led growth opportunity to turn customer concern about AI into a managed services conversation.
Partner-led AI adoption
Be the trusted guide who helps customers say ‘yes’ to AI
Purpose-built for MSPs means giving partners a practical way to lead each customer’s AI adoption. Barracuda supports that role by making AI usage easier to understand, control and prove.
Lead the AI conversation
Help customers understand that AI is already in use, and that the goal is not to block innovation, but to make adoption safe, visible and responsible.
Turn risk into confidence
Establish practical safeguards that strengthen AI data security, reduce sensitive data exposure and support responsible GenAI use without slowing down teams.
Prove control and accelerate adoption
Give customers the evidence their leadership, auditors, insurers, and stakeholders need, supporting AI governance and GenAI security.
Accelerate AI adoption — safely
Delivering AI data security as a managed service
Barracuda gives MSPs a practical way to turn customer concern about AI into a repeatable managed service that can drive growth at scale: discover where AI is being used, apply safeguards through familiar workflows and provide evidence that responsible AI use is under control.
1
See: Discover where AI is in use
Start with BarracudaONE® AI discovery to show each customer which AI tools their teams are already using and the risk each one carries. Visibility first. No complex deployment. This visibility supports data security posture management by identifying where sensitive information may be exposed.
2
Guide: Steer usage the right way
Apply safeguards through familiar policy workflows to guide employees toward approved tools, support AI protection and reduce sensitive data exposure consistently across every client.
3
Accelerate: Move fast, safely
Add enforcement so prompts and uploads are inspected before they reach GenAI tools, then hand customers audit-ready evidence that AI adoption is part of data governance.
One platform, more opportunity
See, guide and accelerate all work together as a single motion, helping you turn discovery engagements into ongoing managed services as customer needs evolve.
Built for MSP operations
Deploy, manage and scale across every client
Barracuda AI Data Security is managed through BarracudaONE with centralized, multi-tenant management. MSPs can efficiently deploy, manage and scale AI security and governance across their entire client base — all from the platform they already use, without adding another standalone console.
Centralized, multi-tenant management
Easy, AI-assisted setup
Why Barracuda for MSPs
AI security built for the channel
Enterprise AI security vendors price and package for enterprise budgets. Barracuda delivers GenAI security for businesses MSPs serve.
Priced for MSP economics
No enterprise minimums. No separate procurement cycle. Add AI governance in a way that fits how MSPs buy, sell and scale security services, with economics designed for the resource-constrained organizations they support.
Minutes to enforcement
It works out of the box with prebuilt detection, familiar policy structure and AI-assisted setup. Create a policy, and it’s enforced immediately — no lengthy deployment or complex configurations.
One platform, one relationship
AI security joins email, data, network, application protection, and managed extended detection and response (Managed XDR) in a single Barracuda platform. No separate vendor relationship, no new console to learn.
Protects commonly used AI tools
Coverage for 1,300+ commonly used GenAI tools — including Copilot, ChatGPT, Claude, and Gemini. No gaps when employees reach for a tool that wasn’t on the original list.
Already partner with Barracuda?
Barracuda AI Data Security builds on infrastructure your customers already trust and you already manage — making the path to AI governance fast and simple.
| If your customer already has… | Barracuda AI Security gives them… |
|---|---|
|
Barracuda SecureEdge Access
|
AI governance through their existing deployment — a simple feature activation rather than a new deployment.
|
|
BarracudaONE AI discovery
|
Enforcement to complement visibility: see the problem and stop it.
|
Outcomes
What MSPs gain
Differentiate your services with a managed AI governance offering
Turn customer concern about AI into a recurring managed services conversation
Give customers audit-ready evidence for leadership, auditors and insurers
Deploy, manage and scale efficiently across your entire client base
Drive profitable growth while helping customers accelerate AI adoption safely
Turn AI concern into your next managed service
Become the AI enablement leader your customers need — helping them adopt AI safely, prove governance and move faster with confidence. Talk to the Barracuda channel team to get started.