The MSP Customer Insight Report 2025

A global look at what organizations need and want from their cybersecurity managed service providers

Based on a global survey of senior security decision-makers conducted by independent market research company Vanson Bourne, this report aims to help MSPs understand what existing customers need from them and what drives customers away to competitors.

malicioius QR codes
85%
of organizations with 1,000 to 2,000 employees rely on MSPs for security support, compared to 61% of those with 50 to 100 staff members
html-attachments
39%
of organizations expect to need MSP support with AI and machine learning tools and applications in the next few years
account-takeover
52%
of organizations turn to MSPs for help when the number of security tools becomes unmanageable — the top reason cited
bitcoin sextortion scams
45%
will switch MSPs if they can’t see evidence of skills, expertise and the ability to support them with 24/7 security 
malicious vs legitimate email

Customers need MSPs to help them manage security as they grow

Larger organizations are more likely to use MSPs than the smaller ones surveyed. This may reflect the fact that larger organizations have greater security complexity and a broader range of tools to manage. The industries most likely to outsource cybersecurity to MSPs are local government (84%) and education (78%).

Organizations turn to MSPs for help when the number of security tools becomes unmanageable

Support for juggling an ever-growing stack of security products was the most common reason given for turning to MSPs. Many of these tools are likely to be from different vendors, and most don’t integrate with each other. Organizations also look to MSPs to help them evolve and update their security strategies as the organization expands and changes.