This recent study by Ponemon Institute, sponsored by Barracuda, delves into the realm of "cybernomics," exposing the dire financial repercussions of cyberattacks while hackers reap increasing profits. Revealing a startling reality, the research unveils that a single day's work for hackers yields an average of 9 successful attacks, with projections indicating a surge in both frequency and profitability with the adoption of generative AI.