The Ransomware Insights Report 2025

Key findings about the experience and impact of ransomware on organizations worldwide

Based on a global survey of senior security decision-makers conducted by the independent market research firm Vanson Bourne, the report helps businesses understand the ransomware threat landscape and provides actionable insights to help mitigate risks.
malicioius QR codes
57%
of organizations experienced a successful ransomware attack in the last 12 months
html-attachments
32%
paid a ransom, but less than half (41%) got all their data back
account-takeover
71%
of organizations that had experienced an email breach were also hit with ransomware
bitcoin sextortion scams
65%
of ransomware victims were able to restore data from backups

Data encryption is now just one part of a ransomware attack

Around a quarter of the ransomware incidents experienced by respondents involved the encryption of data, locking endpoints and data theft. Attacks also featured lateral movement across the network, the infection of multiple endpoints, the installation of additional malicious payloads, privilege elevation, and embedding backdoors and other persistence mechanisms. Further, to make it harder for victims to restore their data without paying, around one in five attackers accessed and wiped backups and deleted shadow copies of files.

Ransomware victims lose customers and new business opportunities

Once the dust has settled on the actual attack, victims are left facing operational and commercial repercussions. The top impact cited by ransomware victims was damage to their brand and reputation, followed by downtime and recovery costs.  A third admitted losing sensitive data. One in four ransomware victims faced the longer-term business impact of losing existing customers and new business opportunities.