European Tour joins forces with Barracuda
Barracuda, the leading provider of cloud-connected security and storage solutions, has been announced as the Official Supplier of Data Storage and Security to The European Tour.
The US-based company has signed a one-year agreement to provide data storage and data security to The European Tour and to the Aberdeen Asset Management Scottish Open, which takes place at Gullane Golf Club from July 9-12 2015.
With 48 tournaments 27 destinations in 2015, The European Tour will provide Barracuda with a global showcase from which to promote its brand.
Mark Lichtenhein, Head of Television, Digital Media and Technology at The European Tour, said: “We are delighted to have agreed this deal with Barracuda, who are the market leader in their field. This partnership aligns credibility and prestige on vast media platforms and we look forward to a mutually beneficial relationship.
“The Aberdeen Asset Management Scottish Open, to which a number of high-profile American players, will be particularly useful for Barracuda and it will be the focal point of its activities in golf in Europe.”
Manjinder Degvon, EMEA Marketing Director for Barracuda, said: “Barracuda Networks has been a long-standing supporter of high-profile sporting fixtures, most recently with various football leagues in Europe. Our new partnership with The European Tour will enable us to enjoy the same high levels of media exposure during the summer months as we currently do during the winter football season.
“As well as showcasing our award-winning technologies, this partnership is a great platform for us create stronger business connections as we entertain partners and customers alike throughout the Tour calendar.”
In addition, the European Tour will use Barracuda technology to protect its back office operations. Barracuda’s product range will ensure accurate and secure management and flow of data, which is crucial to the efficient and well-protected running of The European Tour.
Barracuda provides cloud-connected security and storage solutions that simplify IT. These powerful, easy-to-use and affordable solutions are trusted by more than 150,000 organizations worldwide and are delivered in appliance, virtual appliance, cloud and hybrid deployments. Barracuda’s customer-centric business model focuses on delivering high-value, subscription-based IT solutions that provide end-to-end network and data security. For additional information, please visit barracuda.com
About The European Tour
The European Tour is committed to celebrating the game of golf from the origins of the professional game, building a proud history of achievement, sportsmanship and integrity as well as showcasing our diverse global talent and rich landscapes. The European Tour's innovative approach enables us to embrace the world, combining championships of tradition with new tournaments in the cities and countries of the future. The European Tour International Schedule, which from 2009 has incorporated The Race to Dubai, is a thriving global brand which, in 2015, will feature a minimum of 48 tournaments spread across five continents; the European Challenge Tour focuses on the up and coming players of the future; while the European Senior Tour provides a new start for champions celebrating their 50th birthday. The European Tour’s corporate identity features the iconic silhouette image of six-time Open Champion Harry Vardon who gives his name to The Harry Vardon Trophy, presented to the player who is crowned European Tour Number One and winner of The Race to Dubai at the end of the season.